Ninety Percent Coalition is a startup business that aims to support and raise awareness about the entire coffee supply chain. To start, they wanted to create a design to be placed on premium sweatshirts, telling the sourcing story of coffee. They plan to donate 90% of the profits back to coffee farmers and their communities.

The brief was to design a simple illustration for embroidery on the front and a large, detailed line art illustration for the back of the sweatshirt. Both were meant to tell the story of "Planting," the first phase of the coffee supply chain.